we are medicine
On May 15, 2024, COYA Productions celebrated a momentous event at Wawadit'ła, Mungo Martin's Big House, marking the ceremonial launch of our groundbreaking course, we are medicine. This event reflected the deep protocols and teachings that have guided us since we began creating this nation-building program. We extend our heartfelt gratitude to the Wisdom Carriers from across Turtle Island, who generously shared their personal stories and teachings, and to the Moose Hide Campaign team for entrusting us with their inaugural online course.
The following day, we proudly introduced we are medicine at the 2024 Moose Hide Campaign Day, hosted in Lekwungen-speaking territory, reaching over 500,000 Canadians. This course represents COYA’s most significant opportunity to drive systemic change to date.
The Mission Behind We Are Medicine
Our mission was to equip Canadians with the tools to move from awareness of violence issues to actionable steps. At COYA, we are passionate about helping people understand the profound consequences of their actions. we are medicine is designed to shift our collective consciousness through a self-paced online learning experience, inviting all Canadians to explore how colonization has shaped us and how we can come together as one.
A Transformational Journey
we are medicine offers practical ways to end violence through prevention, interruption, response, and healing. These strategies can be applied in homes, workplaces, and communities, regardless of where individuals are in their reconciliation journey. This course is a personal journey for every participant, aiming to foster an interconnected, love-based society.
COYA was chosen to develop this course because of our expertise in creating engaging, Indigenous-led online experiences, coupled with robust impact measurement. This framework enables the Moose Hide Campaign to track the positive changes made by learners as they transition from a colonized mindset to one rooted in interconnectedness and love.
Early Success and Impact
Though we are medicine is still in its infancy, we have already welcomed 75 relatives who have reported stellar results. Here are some of our favourite impact metrics so far:
93% feel more empathetic towards others after taking the course.
53% have shared strategies learned in the course with friends and family.
79% now have a greater understanding of how ceremonies, like Moose Hide Campaign Day and Fasting, can lead to healing from violence.
40% have noticed changes in their responses to situations that previously triggered anger or aggression, with another 53% not yet having the chance to apply the learning.
Testimonials
Here are some testimonials from our participants:
"It was very insightful and clear. The presentation was top-notch. The interviews were concise and moving. I was touched deeply, not only through my thoughts but through my heart."
"From beginning to end, this has been an amazing journey that I have already shared with others."
"As a straight white male with no history of violence in my family, I didn’t think I would find belonging in this course. However, this has been one of the most impactful learning experiences for my family, as a father, and as an ally. I’ve never questioned who I am or where I came from until now."
Join Us
We invite you to join our learning journey and discover how we are medicine can help end violence. Together, we can create a more empathetic, understanding, and interconnected society.
Gratitudes
Jamie Fafard, Brianna Oversby, Kehiw Eagletail, and Alicia Hibbert - my hands are raised to each of you for all the love and wisdom you imprinted on this course.
